When Squarespace’s founder started the company, he pitched it as “A website that makes websites.” We took that genius bit of accidental copywriting and made it the centerpiece of our campaign.

In our hero film, the realization that Squarespace is a website that makes websites sends Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers “The Singularity”. We continued to explore all of those themes in the surrounding films, posters, social posts and website.

Agency → Squarespace
Role → Creative Director