HEINEKEN - ROUTINE INTERUPTIONS
In this "social experiment", comedian Fred Armisen anonymously calls a payphone across the street from the Comedy Cellar in NYC. Those who were brave enough to answer the call and walk into the unknown were rewarded with a unique experience. Even if this looks fake, it's not. We did this for real. Fred is a very nice man.
MAKE GOOGLE DO IT
Google Assistant is Google’s AI that’s designed to make your life easier. It’s the brains behind hundreds of smart devices, from phones to washing machines to coffee makers. And with over a million of unique actions, you can make Google do just about anything using only your voice.
Agency: Anomaly New York Role: Creative Director Director: Brand New School
NASCAR - NAMES ARE MADE HERE
The NASCAR Nationwide Series is where young drivers make their names in the sport. It’s where they step up, take a risk, and grab the opportunity in front of them. This TV spot tells the story of a name-making moment for Ricky Stenhouse, Jr., whose Victory Lane celebration was only possible thanks to a crucial, well-timed pass.
HEINEKEN - CRACK THE OPEN
Heineken wanted to open tennis fans’ worlds to a richer, more engaging and unexpected US Open experience – even if they didn’t have tickets. We took the world's most popular photo sharing app used at live events – Instagram – and flipped it on its side to turn the gallery view into an interactive Where’s-Waldo-style photo hunt.
Agency: Wieden+Kennedy New York Role: Art Director
Awards & Recognitions: MASHIES 2014 - Best Use Of Instagram / AICP Next 2014 - Social & Mobile Winner / Webby Awards 2014 - Social: Native Advertising Nominee & Social: Promotions & Contests Nominee / Cannes 2014 - Promo & Social Shortlisted