Heineken wanted to open tennis fans’ worlds to a richer, more engaging and unexpected US Open experience – even if they didn’t have tickets. We took the world's most popular photo sharing app used at live events – Instagram – and flipped it on its side to turn the gallery view into an interactive Where’s-Waldo-style photo hunt.

Agency: Wieden+Kennedy New York Role: Art Director

Awards & Recognitions: MASHIES 2014 - Best Use Of Instagram / AICP Next 2014 - Social & Mobile Winner / Webby Awards 2014 - Social: Native Advertising Nominee & Social: Promotions & Contests Nominee / Cannes 2014 - Promo & Social Shortlisted