For one month every four years, the world sets aside all that divides us and meets on the pitch,
united around one thing we can agree on: The World Cup.
There is nothing as powerful or uniting than the world gathering to play a game of football.
This year marks the first time the tournament will be held in Africa, and the campaign reflects this historic moment.
Role: Art Director
Director: Lance Acord
For print and out-of-home we created 32 pieces of original artwork in collaboration with AM I Collective from South Africa.
Each piece works as an allegory to tell the story for that country as it relates to the World Cup.
There are hidden clues for real fans to discover and references to important moments in the country's history.
Illustrations: AM I Collective
Press & Recognitions